SERVICE ORIENTATION

The service providers believe that their success has hinged on their ability to form a partnership between themselves and their customers. They felt that to be more competitive it was necessary to provide merchandising assistance and service. They started with assumption that they must provide competitive pricing and quality. Next they asked themselves what else they could provide that would give them an advantage over their competition. Such things as electronic order entity , high service rates, merchandising assistance, and other programs were designed to enhance their service image and customer loyalty. It is clear that the organization has a consumers’ perspective, perhaps because they are directly tied into the stores.